People first data provides future-proofed access to data.
The foundation of people first data is a simple quid pro quo. For people to trust a brand with their data, the organisation must reciprocate with transparency, understanding, and an enhanced experience. If a brand fails to deliver, their audience will disengage and opt-out.
Trust needs to be respected and protected. It takes time to build and a moment to lose. To stay in the game, organisations must prioritise trust and actionable understanding.
People first data is the answer.